Here's a direct quote from their announcement:
In the spirit of the Minecraft community, we are dedicated to making sure Minecraft: Education Edition is shaped in the coming months by a growing community of educators online at education.minecraft.net. We’re also excited to also share that these community pages will host a variety of resources like lesson plans and a new Minecraft Mentors page that allows educators experienced in Minecraft to connect with those interested in trying it for the first time.I have to admit that I've always had a bit of a love/hate relationship with Minecraft because it concerns me that my kids are so addicted to it. But at the same time, I love the concept behind the game. I originally thought of it as virtual LEGOs, but really, it is so much more than that.
Anyway, I feel that if there is a way that I can use this program that my kids love so much in an educational manner to teach or reinforce concepts they are learning in school, then it is a win-win for everyone.